How to make money from Pinterest with adfly

Pinterest is the famous page just like facebook and twitter and we all need to take advantage of it , so for that comes adfly

  • First you will need an account on pinterest for that you need to make an account HERE
  • And also an account on adfly If you don’t already have one, register here.
The next step is to upload any picture that will attract peoples attention and for that you will need to search what is famous right now on pinterest well what is famous on pinterest right now is FASHION!!! everybody is looking for new fashion way to impress other people , so why can’t you just do the same and make money over it.You will go to google and search for a nice nice fashion picture and you will put keyword in it , and i mean stuff that people are looking for , like an example you can put Rihanna’s best shirt and put a link and remember to shrink your link first on adfly and then paste it on pinterest.

The most important thing of this is that you will make money fast with adfly! now you do not need followers on pinterest to have some click on your links, so for that do not worry about that the good thing about pinterest is that any body can see your picture and comment on it or even click on the link.

                                                             Thats is the beauty of Adfly.Take advantage of it.

How to make money from Twitter with adfly

https://i2.wp.com/fontslogo.com/wp-content/uploads/2013/02/adfly.png Learn how to automate the money making process using twitter and adf.ly, this works by automatically posting useful and topic related updates to your twitter account while having links automatically shrunk using adf.ly and posted to your twitter account, earning you some cash in the process. How AdFly Works: People pay to advertise with adf.ly, and people who shrink their links with adf.ly get a cut of the profit every time someone clicks an adf.ly shortened link.

When the adfly shortened link is clicked, there will be a 5 second ad shown to the person who clicked the link before they are able to move on to the page they wanted to view.

Create A Twitter Account

Create a Twitter account based on a certain niche, maybe about baseball, or weight loss, whatever you want, I prefer to go with what interest me, like a hobby.

Create A Twitterfeed Account

Go to Twitterfeed.com and sign up for a free account,

Create An Adf.ly Account

Head on over to adf.ly, and click the “JOIN NOW” button near the top, fill out all the necessary information. At the bottom of the form, make sure your account type is set to “link shrinker”. Adf.ly only pays through PayPal and Payoneer. So be sure you’re signed up with one of those.

 

Working with RSS Feeds

Okay, so now what you want to do is go to Google, and search for any website that posts information and updates about the specific niche that you chose to base your twitter account on.

When you find the site you want, look for something on the page that will link you to that websites RSS feed, If you have trouble finding if they provide feeds or not, you can either go to “FIND” or “SEARCH” located in your browsers toolbar and type RSS in the search box, or enter the web site address in Google and add rss after it. eg: gamestop.com rss

This will usually bring you to a page where you can select what rss feed you want, some sites offer multiple rss feeds so select the one you feel fits your needs.

 

Adding Your RSS Feed To TwitterFeed

Go back to twitterfeed.com, and create a new feed. Add Feed of your desired website that you found in previous step To Twitterfeed. For this step all you have to do is copy the url of the feed you want to use, and paste it in to twitterfeed.

Add whatever you want for the name, and in the “Blog URL or RSS Feed URL” area, copy/paste (add) the url of the rss feed you want to use.

On the same screen click the “Advanced Settings” button and go to “shorten link through”, there is a drop down box beside it, open it up and scroll to the bottom and select “Custom”, Leave it empty for now and go back to Adf.ly, while logged in to adf.ly go to the top of the page and click Tools, on the tools page go to “API Documentation” and click.

On this page you will see a link that looks like this

http://api.adf.ly/api.php?key=################################&uid=######&advert_type=int&domain=adf.ly&url=http://somewebsite.com

# represents your id and key.

 

Now take your key and uid and place it in this link (replace the # with your key and uid) http://api.adf.ly/api.php?key=################################&uid=######&domain=adf.ly&url=%@

http://somewebsite.com Must Be Replaced With %@ In order for this to work.

Also you may have noticed that in the modified link “advert_type=int” has been removed, this is because TwitterFeed has issues showing the interstitial ad (full page ad) and just leads to a dead page when clicked, or shows the ads but doesn’t redirect to the desired page, so the only way to fix this is by removing the “advert_type=int” instruction from the link and adf.ly will automatically use the interstitial link instruction and will work properly with TwitterFeed.

Now when that’s done, all you have to do is copy and paste your new link into the twitterfeed Custom endpoint box and “Continue to step 2” on twitterfeed.

LAST STEP!!! Make sure that you are logged in to the twitter account that you want to use with twitterfeed, you are going to want to activate your twitter account with twitterfeeds oauth so it will automatically post feed/blog updates to your twitter account using the rss feed that you provided to twitterfeed, when that’s all done, click done at the bottom, twitter will now get updated feed posts from twitterfeed, and the links in each post will now be automatically shrunk using adf.ly and posted to your twitter updates, and every time someone clicks your adf.ly link, you make a bit of cash.

http://adf.ly/dSQjR

CoinURL is one of the most popular link shorteners that pays you in bitcoins

CoinURL is one of the most popular link shorteners that pays you for each visit to your readers to make them. To repay ads shown before sending your visitors to the landing page. Payment is always in bitcoins .

CoinURL Previously announced a minimum price for ads from all countries was established and became a little more
more reliable to attract new advertisers to increase and maintain security measures to prevent cheating by some site users . Now the ads are related to the usability of users of this web address shortener .

Since last Wednesday, you may access the web interface of the language CoinURL prefer , those included in the drop down list at the top left . Of course, the Castilian is present , as well as a dozen languages.

Translation errors are abundant and obvious signs of having been made ​​automatically . From CoinURL encouraged to collaborate with best translations and even apply for a new language and need it to be yours .

It’s that easy to use as shortener Adf.ly links Dlvr.it

Dlvr.it is a tool to share feeds in social networks automatically. They have many interesting options , na them is to use Adfly links as default shortener . If you are using Twitterfeed is this other tutorial.

The best way to increase our profits with Adf.ly is busiest and / or links. If you publish content via dlvr.it this post will interest you , but a lot.

dlvr.it is one of those services to share a feed in different social networks. It is one of the most used lately and has many interesting options. One is to use Adfl.ly as the default link shortener because Dlvr.it , can use APIs of third parties.

This is achieved through Adfly API , which is obtained from a web address . So we can earn extra money for each click to make our friends and followers from Facebook , Twitter , LinkedIn , etc. .

HOW TO INTEGRATE ADF.LY DLVR.IT :

The first thing to do, in the case of dlvr.it is to open your account, go to settings and once inside , go Shortlinks . Add a new shortener pressing the button. You will get a window like the image above. Give it a name , Adf.ly is a good example .

Now go to adf.ly and tools go to the API Documentation . Copy the code to be something like this:

    http://api.adf.ly/api.php?key=xxxxxx&uid=xxxxxx&advert_type=int&domain=adf.ly&url=http://somewebsite.com

and replace it with this:

    http://api.adf.ly/api.php?key=xxxxxxxx&uid=xxxxx&advert_type=int&domain=adf.ly&url = @ URL @

Note: @ URL @ You should not enter the URL. You should leave it how it is .

You must also know that we can continue to choose between whether to display a banner or a full page from the link Adfly . The banner is less intrusive but worse paid . To put a banner you must change by advert_type advert_type = int = banner.

Adfly can enter a shortener ? Third party?
No … ; shortener third 🙂

Paste the code into Dlvr , box endpoint. Then you select the boxes that interest you and ready :

    The first box is for Adfly apply to all existing routes .
    The second is marked as default shortener for new routes .
    and the third sends dlvr.it links if you’re interested keep watching the statistics.

If you are you using another publisher feeds in social networks like Dlvr.it have nothing more to follow carefully the instructions on the screen indicating you and copy your code from the tab ” Tools” and ” API Documentation” .

[ AdF.ly – shorten links and earn money! ]

Hope you help and serve new benefits.

 

 

Join us in Adf.ly if you have not done already .

Using shortener Adf.ly links as Twitterfeed

Using shortener Adf.ly links as Twitterfeed

twitterfeed is an application to share feeds in social networks automatically. What do these entries will be published with Adfly addresses so get more clicks.

As commented in integrating Adfly in Dlvr.it , the best way to increase profits with Adf.ly is busiest and / or links.

The advantage of using Adfly in Twitterfeed is that we will get more clicks Adfly therefore increase our revenues.

HOW TO INTEGRATE ADF.LY Twitterfeed :

The steps to implement the API in TwitterFeed Adf.ly are:

Once registered and logged in TwitterFeed first thing we have to do is add a Feed using the “Create New Feed” button.

In the same form we will see in the bottom of the “Advanced Settings” section , which will appreciate various configurations, where we can find ” Shorten link through” , where you select the “Custom ” option.

Add the address of the API that we get from the site Adfly , “Tools” and ” API Documentation” . We must replace the last part ( http://somewebsite.com ) for this string: % @

Adfly allows shortener ? Enter a third party?
No … ; shortener third 🙂
An example would address this API adf.ly ( remember to copy yours from Tools – Api Documentation) : http://api.adf.ly/api.php?key=xxxxxxxxxxx&uid=xxxx&advert_type=int&domain=adf.ly&url=http://somewebsite.com

It should be something like this : http://api.adf.ly/api.php?key=xxxxxxxxxxx&uid=xxxx&advert_type=int&domain=adf.ly&url =% @

Once reached this point and other parameters set TwitterFeed ‘re ready to win the Adfly links appear automatically on Twitter thanks to TwitterFeed and Adfly .

If you are you using another publisher feeds in social networks like TwitterFeed have nothing more to follow carefully the instructions on the screen indicating you and copy your code from the tab ” Tools” and ” API Documentation” .

Hope you help and serve new benefits you report! Do not forget to put me on track .

 

Join us in Adf.ly if you have not done already .

10 tips for making profits with adfly

These are 10  tips you should keep in mind and which will undoubtedly increase your profits with adfly links

  •     Getting used to use the bookmarklet . Marker is that, instead of pointing to a URL sends the address of the web we have to open and returns us to Adfly shortened with making money . You never know when a link is going to give lots of visitors .
  •     If you post content on your blog in social networks and the like do not hesitate to Use Adfly links as shortener Dlvr.it or TwitterFedd . You can set it to display a banner or a full-page ad .
  •     Place the banner on your blog Adf.ly to get referrals . Adfly doing advertising but for every new user you will get 20% equal to what they get . If the theme of your site is not very consistent with this type of service maybe you should add in a suitable location a little explanation and a text link instead of a banner.
  •     Familiarize yourself with all the tools Adfly :

The Full Page Script to use all the links on a page as if they were Adfly .
The Website Entry Script that appears in a pop- up visitors newcomer and you can configure to display each time.
The Easy Link which serves the same but we just Andir http://adf.ly/?id= before the address of your site , where 1494656 is replaced by our referral code .
but there’s more …

  •     If you share pictures or other documents regularly , either by mail or through a website, do not hesitate to use Adfly for return visits . If the links are to a web site uses the script to monetize all links and if you have a document or e-mail should use the batch tool shortener . Even better still is the EasyLink , which enables very easily modify your links already created.
  •     Become a page or downloads section. If you do not have a download section on your site and have few links in your posts would be a good idea to create a section for that purpose. You can include free books , programs, etc. .
  •     Flag of the implementation and operation of Adfly is highly recommended. So your readers know what is happening and react know (wait 5 seconds and click ” skip ad ” ) . Surely your regular readers do not mind at all and this will prevent the window closing prematurely.
  •     Inserts a link in the signature of your email and forums, plus on your Twitter and all social networking profiles, etc. you can. I recommend visiting the tools page to see which option best fits what we want .
  •     No camufles the URL of your code with other Btly type Adfly shortener . It is a good idea to camouflage , but it works. In this case, an error message appears and this Btly scare your visitors . But watch out, no one has said you can not do with other services such as LinkBucks .
  •     Post links on social networks regularly ( Facebook locks but not Twitter ) and the best times . For this there is a tool designed for this, it is Buffer . This stores your tweets or Facebook entries for publication at the time you see fit .

and last but not least ;

Use your imagination and all means at your fingertips and make your readers want to open links by adding mystery, curious pictures , laughs, etc. as appropriate. Be as creative as you can, using all that Adfly brings you more domains such as q.js and custom domain .

10 Principles Of Effective Web Design

 

10 Principles Of Effective Web Design

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

We aren’t going to discuss the implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.

Please notice that

This article has been translated to Hebrew.

Principles Of Effective Web Design

In order to use the principles properly we first need to understand how users interact with web-sites, how they think and what are the basic patterns of users’ behavior.

How do users think?

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

  • Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed web-sites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
  • Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.

Users don’t read, they scan. Notice how “hot” areas abrupt in the middle of sentences. This is typical for the scanning process.

  • Web users are impatient and insist on instant gratification. Very simple principle: If a web-site isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the web-site and search for alternatives. [JN / DWU]
  • Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan web-page in a linear fashion, going sequentially from one site section to another one. Instead users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient. [video]

Both pictures show: sequential reading flow doesn’t work in the Web. Right screenshot on the image at the bottom describes the scan path of a given page.

  • Users follow their intuition. In most cases users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboard, then design great billboards.”
  • Users want to have control. Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve been before: therefore it’s a good practice to never open links in new browser windows.

1. Don’t make users think

According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.

If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

Let’s take a look at an example. Beyondis.co.uk claims to be “beyond channels, beyond products, beyond distribution”. What does it mean? Since users tend to explore web-sites according to the “F”-pattern, these three statements would be the first elements users will see on the page once it is loaded.

Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer. This is what an unnecessary question mark is. It’s designer’s task to make sure that the number of question marks is close to 0. The visual explanation is placed on the right hand side. Just exchanging both blocks would increase usability.

ExpressionEngine uses the very same structure like Beyondis, but avoids unnecessary question marks. Furthermore, the slogan becomes functional as users are provided with options to try the service and download the free version.

By reducing cognitive load you make it easier for visitors to grasp the idea behind the system. Once you’ve achieved this, you can communicate why the system is useful and how users can benefit from it. People won’t use your web site if they can’t find their way around it.

2. Don’t squander users’ patience

In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.

As Ryan Singer — the developer of the 37Signals team — states, users would probably be eager to provide an email address if they were asked for it after they’d seen the feature work, so they had some idea of what they were going to get in return.

Stikkit is a perfect example for a user-friendly service which requires almost nothing from the visitor which is unobtrusive and comforting. And that’s what you want your users to feel on your web site.

Apparently, Mite requires more. However the registration can be done in less than 30 seconds — as the form has horizontal orientation, the user doesn’t even need to scroll the page.

Ideally remove all barriers, don’t require subscriptions or registrations first. A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic.

3. Manage to focus users’ attention

As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.

The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions. This is why video-based advertisements are extremely annoying and distracting, but from the marketing perspective they perfectly do the job of capturing users’ attention.

Humanized.com perfectly uses the principle of focus. The only element which is directly visible to the users is the word “free” which works attractive and appealing, but still calm and purely informative. Subtle hints provide users with enough information of how to find more about the “free” product.

Focusing users’ attention to specific areas of the site with a moderate use of visual elements can help your visitors to get from point A to point B without thinking of how it actually is supposed to be done. The less question marks visitors have, the better sense of orientation they have and the more trust they can develop towards the company the site represents. In other words: the less thinking needs to happen behind the scenes, the better is the user experience which is the aim of usability in the first place.

4. Strive for feature exposure

Modern web designs are usually criticized due to their approach of guiding users with visually appealing 1-2-3-done-steps, large buttons with visual effects etc. But from the design perspective these elements actually aren’t a bad thing. On the contrary, such guidelines are extremely effective as they lead the visitors through the site content in a very simple and user-friendly way.

Dibusoft.com combines visual appeal with clear site structure. The site has 9 main navigation options which are visible at the first glance. The choice of colors might be too light, though.

Letting the user see clearly what functions are available is a fundamental principle of successful user interface design. It doesn’t really matter how this is achieved. What matters is that the content is well-understood and visitors feel comfortable with the way they interact with the system.

5. Make use of effective writing

As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.

Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”.

Eleven2.com gets directly to the point. No cute words, no exaggerated statements. Instead a price: just what visitors are looking for.

An optimal solution for effective writing is to

  • use short and concise phrases (come to the point as quickly as possible),
  • use scannable layout (categorize the content, use multiple heading levels, use visual elements and bulleted lists which break the flow of uniform text blocks),
  • use plain and objective language (a promotion doesn’t need to sound like advertisement; give your users some reasonable and objective reason why they should use your service or stay on your web-site)

6. Strive for simplicity

The “keep it simple”-principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. Strive for simplicity instead of complexity.

Crcbus provides visitors with a clean and simple design. You may have no idea what the site is about as it is in Italian, however you can directly recognize the navigation, header, content area and the footer. Notice how even icons manage to communicate the information clearly. Once the icons are hovered, additional information is provided.

From the visitors’ point of view, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for. This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.

Finch clearly presents the information about the site and gives visitors a choice of options without overcrowding them with unnecessary content.

7. Don’t be afraid of the white space

Actually it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information.

Complex structures are harder to read, scan, analyze and work with. If you have the choice between separating two design segments by a visible line or by some whitespace, it’s usually better to use the whitespace solution. Hierarchical structures reduce complexity (Simon’s Law): the better you manage to provide users with a sense of visual hierarchy, the easier your content will be to perceive.

White space is good. Cameron.io uses white space as a primary design element. The result is a well-scannable layout which gives the content a dominating position it deserves.

8. Communicate effectively with a “visible language”

In his papers on effective visual communication, Aaron Marcus states three fundamental principles involved in the use of the so-called “visible language” — the content users see on a screen.

  • Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout, relationships and navigability are important concepts of organization. The same conventions and rules should be applied to all elements.
  • Economize: do the most with the least amount of cues and visual elements. Four major points to be considered: simplicity, clarity, distinctiveness, and emphasis. Simplicity includes only the elements that are most important for communication. Clarity: all components should be designed so their meaning is not ambiguous. Distinctiveness: the important properties of the necessary elements should be distinguishable. Emphasis: the most important elements should be easily perceived.
  • Communicate: match the presentation to the capabilities of the user. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text.

9. Conventions are our friends

Conventional design of site elements doesn’t result in a boring web site. In fact, conventions are very useful as they reduce the learning curve, the need to figure out how things work. For instance, it would be a usability nightmare if all web-sites had different visual presentation of RSS-feeds. That’s not that different from our regular life where we tend to get used to basic principles of how we organize data (folders) or do shopping (placement of products).

With conventions you can gain users’ confidence, trust, reliability and prove your credibility. Follow users’ expectations — understand what they’re expecting from a site navigation, text structure, search placement etc. (see Nielsen’s Usability Alertbox for more information)

BabelFish in use: Amazon.com in Russian.

A typical example from usability sessions is to translate the page in Japanese (assuming your web users don’t know Japanese, e.g. with Babelfish) and provide your usability testers with a task to find something in the page of different language. If conventions are well-applied, users will be able to achieve a not-too-specific objective, even if they can’t understand a word of it.

Steve Krug suggests that it’s better to innovate only when you know you really have a better idea, but take advantages of conventions when you don’t.

10. Test early, test often

This so-called TETO-principle should be applied to every web design project as usability tests often provide crucial insights into significant problems and issues related to a given layout.

Test not too late, not too little and not for the wrong reasons. In the latter case it’s necessary to understand that most design decisions are local; that means that you can’t universally answer whether some layout is better than the other one as you need to analyze it from a very specific point of view (considering requirements, stakeholders, budget etc.).

Some important points to keep in mind:

  • according to Steve Krug, testing one user is 100% better than testing none and testing one user early in the project is better than testing 50 near the end. Accoring to Boehm’s first law, errors are most frequent during requirements and design activities and are the more expensive the later they are removed.
  • testing is an iterative process. That means that you design something, test it, fix it and then test it again. There might be problems which haven’t been found during the first round as users were practically blocked by other problems.
  • usability tests always produce useful results. Either you’ll be pointed to the problems you have or you’ll be pointed to the absence of major design flaws which is in both cases a useful insight for your project.
  • according to Weinberg’s law, a developer is unsuited to test his or her code. This holds for designers as well. After you’ve worked on a site for few weeks, you can’t observe it from a fresh perspective anymore. You know how it is built and therefore you know exactly how it works — you have the wisdom independent testers and visitors of your site wouldn’t have.

Bottom line: if you want a great site, you’ve got to test.

References

The Basic of Web Design, Principles You Should Know

The basics Web Design Principles You Should Know

The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good.

Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.

Here are web design principles you should know and follow.

1.Visual Hierarchy

Squeaky wheels get the grease and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind effective web design. It’s the order in which the human eye perceives what it sees.

Exercise. Please rank the circles in the order of importance:

Without knowing ANYTHING about these circles, you were easily able to rank them. That’s visual hierarchy.

Certain parts of your website are more important than others (forms, calls to action, value proposition etc), and you want those to get more attention than the less important parts. If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.

Hierarchy does not only come from size. Amazon makes the ‘Add to cart’ button more prominent by using color:

Start with the business objective

You should rank elements on your website based on your business objective. If you don’t have a specific goal, you can’t know what to prioritize.

Here’s an example, it’s a screenshot I took of the Williams Sonoma website. They want to sell outdoor cookware.

The biggest eye catcher is the huge piece of meat (make me want it), followed by the headline (say what it is) and call to action button (get it!). Fourth place goes to  a paragraph of text under the headline, fifth is the free shipping banner and the top navigation is last. This is visual hierarchy well done.

Exercise. Surf the web and consciously rank the elements in the visual hierarchy. Then go look at your own site. Is there something important (key information points that visitors are likely seeking) that is not high enough in the hierarchy? Change that.

More about visual hierarchy.

2. Divine Proportions

Golden ratio is a magical number 1.618 (\varphi) that makes all things proportioned to it aesthetically pleasing (or so it is believed).

Then there is also the Fibonacci sequence where each term is defined as the sum of the two previous terms: 0, 1, 1, 2, 3, 5, 8, 13, 21 and so on. The interesting thing is that we have two seemingly unrelated topics producing the same exact number.

Here’s what the golden ratio looks like:

Many artists and architects have proportioned their works to approximate the golden ratio. A famous example is Pantheon built in Ancient Greece:

Can you use it on web design? You betcha. Here’s Twitter:

Image source

Here’s a comment by Twitter’s creative director, @stop:

To anyone curious about #NewTwitter proportions, know that we didn’t leave those ratios to chance.

This, of course, only applies to the narrowest version of the UI. If your browser window is wider, your details pane will expand to provide greater utility, throwing off these proportions. But the narrowest width shows where we started, ratio-wise.

So, if your layout width is 960px, divide it by 1.618 (=593px). Now you know that the content area should be 593px and sidebar 367px. If the website height is 760px tall, you can split it into 470px and 290px chunks (760/1.618=~470).

Additional reading

3. Hick’s Law

Hick’s law says that with every additional choice increases the time required to take a decision.

You’ve experienced this countless times at restaurants. Menus with huge options make it difficult to choose your dinner. If it just offered 2 options, taking a decision would take much less time. This is similar to Paradox of Choice – the more choice you give people, the easier it is to choose nothing.

The more options a user has when using your website, the more difficult it will be to use (or won’t be used at all). So in order to provide a more enjoyable experience, we need to eliminate choices. The process of eliminating distracting options has to begin from the get go of the web design and should be carried on throughout the design process.

In the era of infinite choice, people need better filters! If you sell a huge amount of products, add better filters for easier decision making.

Wine Library sells a huge amount of wine. They do a good job with the filters (on the left):

Learn more about Hick’s Law.

4. Fitt’s Law

Fitt’s law stipulates that the time required to move to a target area (e.g. click a button) is a function of the distance to the target and the size of the target. In other words, the bigger an object and the closer it is to us, the easier it is to use it.

Spotify makes it easier to hit ‘Play’ than other buttons:

They also place it (on the fullscreen Desktop app) in the bottom left corner, which is considered the most valuable real estate since the corners are technically the most accessible. This does not, however, apply to web design (due to scrolling and the way operating systems are).

It doesn’t mean that bigger is always better. A button that takes up half the screen is not a good idea, and we don’t need a mathematical study to know this. Even so, Fitts’ law is a binary logarithm. This means that the predicted results of the usability of an object runs along a curve, not a straight line.

A tiny button will become much easier to click when given a 20% size increase, while a very large object will not share the same benefits in usability when given the same 20% boost in size.

This is similar to rule of target size.

The size of a button should be proportional to its expected frequency of use. You can check your stats for which buttons people use the most, and make popular buttons bigger (easier to hit).

Let’s imagine there’s a form you want people to fill. At the end of the form, there are two buttons: “Submit” and “Reset” (clear fields).

99.9999% want to hit ‘submit’. Hence the button should be much bigger than ‘reset’.

More about Fitt’s Law.

5. Rule of Thirds

It’s a good idea to use images in your design. A visual communicates your ideas much faster than any text.

The best images follow the rule of thirds: an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.

See how the image on the right is more interesting? That’s rule of thirds in action.

Image credit: Wikimedia Commons

Using beautiful, big images contributes to design as it is (not withstanding the growth of Pinterest), following this rule will make them more interesting and thus your website more appealing.

6. Gestalt Design Laws

Gestalt psychology is a theory of mind and brain. Its principle is that the human eye sees objects in their entirety before perceiving their individual parts.

Here’s what I mean:

Notice how you could see the dog without focusing on each black spot that the dog consists of?

The key takeaway here is that people see the whole before they see the parts. People always see the whole of your website first, before they distinguish the header, menu, footer and so on. As one of the founders of gestaltism Kurt Koffka said: the whole exists independently from the parts.

There are 8 so-called gestalt design laws that allow us to predict how people will perceive something. Here they are:

1. Law of Proximity 

People group things together that are close together in space. They become a single perceived object.

In web design, you need to make sure things that do NOT go together, are not perceived as one. Similarly, you want to group certain design elements together (navigation menu, footer etc) to communicate that they form a whole.

Craigslist uses this law to make it easy to understand which sub-categories fall under “for sale”:

2. Law of Similarity

We group similar things together. This similarity can occur in the form of shape, colour, shading or other qualities.

Here we group black dots into one group and whites into another one, because – well, the black dots look kind of similar to each other.

Codeschool makes all the testimonial boxes similar, so we see all the testimonials as a single group:

3. Law of Closure

We seek completeness. With shapes that aren’t closed, when parts of a whole picture are missing, our perception fills in the visual gap. We see two squares overlaid on four circles even though none of these shapes actually exist in the graphic.

Without the law of closure we, would just see different lines with different lengths, but with the law of closure, we combine the lines into whole shapes.

Using the law of closure can make logos or design elemets more interesting. A good example of this is the World Wide Fund For Nature designed by Sir Peter Scott in 1961:

4. Law of Symmetry

The mind perceives objects as being symmetrical and forming around a center point. It is perceptually pleasing to be able to divide objects into an even number of symmetrical parts.

When we see two symmetrical elements that are unconnected, the mind perceptually connects them to form a coherent shape.

When we look at the image above, we tend to observe three pairs of symmetrical brackets rather than six individual brackets.

People prefer symmetric appearances over asymmetric ones. Balanced three columns and the curve add to the enjoyment of BootB web design:

5. Law of Common Fate

We tend to perceive objects as lines that move along a path. We group together of objects that have the same trend of motion and are therefore on the same path.

People mentally group together sticks or raised hands pointing somewhere, because they all point in the same direction. You can use this to guide the user’s attention to something (e.g. a signup form, value proposition etc).

For example, if there is an array of dots and half the dots are moving upward while the other half are moving downward, we would perceive the upward moving dots and the downward moving dots as two distinct units.

6. Law of Continuity

People have a tendency to perceive a line as continuing its established direction. In cases where there is an intersection between objects (e.g. lines), we tend to perceive the two lines as two single uninterrupted entities. Stimuli remains distinct even with overlap.

Fixel uses this to connect faces to bios:

There are other gestalt laws as well such as Figure and Ground or Law of Good Gestalt (objects tend to be perceptually grouped together if they form a pattern that is regular, simple and orderly – like the Olympic rings), but I think the ones mentioned here are most useful to know.

7. White space and clean design

White space (also called ‘negative space’) is the portion of a page left “empty”. It’s the space between graphics, margins, gutters, space between columns, space between lines of type or visuals.

It should not be considered merely ‘blank’ space — it is an important element of design. It enables the objects in it to exist at all. White space is all about the use of hierarchy. The hierarchy of information, be it type, colour or images.

A page without white space, crammed full of text or graphics, runs the risk of appearing busy, cluttered, and is typically difficult to read (people won’t even bother).

Enough white space makes a website look ‘clean’. While clean design is crucial to communicating a clear message, it doesn’t just mean less content. Clean design means a design that makes the best use of the space it is in. To make a clean design, you have to know how to communicate clearly by using white space wisely.

Made.com does white space well:

The fine use of white space makes it easy to focus on the main message and visuals, and the body copy easy to read.

White spaces promotes elegance and sophistication, improves legibility and drives focus.

Read more about white space and simplicity.

8. Occam’s Razor

Occam’s razor is a principle urging one to select among competing hypotheses that which makes the fewest assumptions and thereby offers the simplest explanation of the effect. To put it in the design context, Occam’s Razor states that the simplest solution is usually best.

In a post about their Angelpad experience, Pipedrive guys say the following:

The Angelpad team and mentors challenged us in many ways. “You have too many things on your home page” was something we didn’t agree with at first, but we’re happy to test. And it turned out we had been wrong indeed. We removed 80% of the content, and left one sign-up button and one Learn More link on the home page. Conversion to sign up increased by 300%.

It’s not just about the looks, but also about ‘how it works’. Some companies – like 37Signals – have turned ‘simple’ into a business model. Here’s a quote from the book Rework (written by their founders):

Lots of people hate us because our products do less than the competition’s. They’re insulted when we refuse to include their pet feature. But we’re just as proud of what our products don’t do as we are of what they do. We design them to be simple because we believe most software is too complex: too many features, too many buttons, too much confusion.

Simple, minimal design does not automatically mean the design works, or is effective. But in my experience simple is always better than the opposite – and hence we should strive to simplify.

Conclusion

Design and art are not the same. You should design for the user and by having a business objective in mind. Using these web design principles you can get to aesthetically and financially rewarding results.

Web Design Principles You Should Know, 4.7 out of 5 based on 53 ratings Web Design Principles You Should Know by Peep Laja

From: Here

Bitcoin heist going down right now, and you can watch in real-time

Bitcoin heist going down right now, and you can watch in real-time

Bitcoin marketplace and ‘the eBay of drugs’ The Silk Road was taken down by the FBI. Just after the black vans took Silk Road head honcho [Dread Pirate Robberts] away, a new Bitcoin marketplace came onto the scene called Sheep Marketplace. Sheep Marketplace closed after revealing that 5400 bitcoins – or $5.8 million USD were stolen by the user EBOOK101 by exploiting a bug in the Sheep site.

Over this last weekend, it was revealed this bug in the Sheep Marketplace site wasn’t responsible for the loss of 5,400 coins, but instead 96,000 BTC, or $100 million USD, making this one of the largest thefts of all time.

Whoever was responsible for this theft didn’t make a clean getaway. Because the Bitcoin block chain records the history of every transaction, laundering bitcoins is harder than it seems. The most common method is to ‘tumble’ the bitcoins – sending them through multiple wallets, combining and recombining them, until tracking groups of bitcoins just becomes too hard.